The Project/ 32 Instagram Stars compete to prove that their city is the most photogenic in the world using the Samsung Camera. Each week, a mission is set for photographers to challenge their creativity. The city with most shares wins.
The #Lifesaphoto hashtag has so far been used over 500m times in social.
The Role/ Creative direction, creative strategy and interaction design.
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The Project/ Samsung’s new device, the Galaxy Note II provided a unique opportunity to create something different.
My friend Daniel Kupfer, a creative technology with a vision, creates magic with technology and bubbles
The Role/ Co-creative direction with ECD as well as sourcing talent.
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The Project/ A National campaign promoting the online train ticket service. Together with the TV ad, a high profile digital media campaign was launched, covering all major portals, with a reach of over 35m people – including a YouTube channel with a high interaction rate.
The Role/ Digital creative direction, leading video shoot/ production and post, technical development as well as design execution across multiple channels.
The Project/ Develop an interactive area for Top Shop visitors to get inspired. It was created to work as a lifestyle magazine with intuitive and easy to use navigation.
The Role/ Creative and interaction director.
The Project/ Style on the screen. This is an interactive version of Topshop’s Autumn Winter 2010 Collection magazine published and delivered in-stores, in both UK and US. This module has had some amazing success for Topshop, with over 45k visits on first day of launch.
The Role/ As well as advising on design, UX and IA, co-ordination of build and client relationship through to delivery.
The Project/ For a new Summer campaign, Robinsons wanted a new way to engage people. Rather than a destination which only created passive reaction – this site is an intriguing and inspiring multi-faceted game, extending the game play present on product labels and taking it a step further. Live and breathing reflections of the analogue.
The Role/ Creative and concept direction, leading technical development as well as design execution.
The Project/ Create a promotional site, as part of an integrated campaign in which kids and parents could send a completed voucher and receive a bird box (in conjunction with the RSPB (Royal Society for the Protection of Birds – UK). The site provided campaign information as well as activities for the family for physical and digital interaction.The campaign has had a high rate of participation and proved to be one of Robinsons best campaign performing sites.
The Role/ Creative director and consultant for retail space and print collaterals.
The Project/ The global promotion was the creation of a series of specially designed glasses commemorating each F1 winning championship year of the partnership between Shell and Ferrari. A designed multi-media template was set for multi-lingual content to be deployed at local level, allowing markets to promote this initiative in Shell’s flagship website. A reel highlighting the winning years was also produced to be distributed globally.
The Role/ Creative direction throughout all digital comms, as well as creative technical consultant to internal and external clients project development.
The Project/ To create a dual purpose website with allocated campaign durations: To celebrate the 75th Anniversary of Robinsons sponsorship of Wimbledon’s Tennis Championship and a competition to discover young tennis stars across main UK cities through sponsored events. A templated approach was taken, to allow a ‘switch’ between promotions which could still run concurrently during market activity.
The Role/ Creative direction as well as technical consultant to internal and external clients.
The Project/ Launch of Audi’s TTRS model in UK. A new concept of campaign deployment: removing microsites and bringing content to users contextually within main brand site. This execution used realtime sound-sensitive drawing lines – the car was put on a tack and the engine sound recorded to capture true performance.
The Role/ Creative, design, production and technical direction.
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