The Project/ Create a promotional site, as part of an integrated campaign in which kids and parents could send a completed voucher and receive a bird box (in conjunction with the RSPB (Royal Society for the Protection of Birds – UK). The site provided campaign information as well as activities for the family for physical and digital interaction.The campaign has had a high rate of participation and proved to be one of Robinsons best campaign performing sites.
The Role/ Creative director and consultant for retail space and print collaterals.
