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	<title>Christiano De Abreu</title>
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	<link>http://www.2-chillies.com</link>
	<description>Creative Marketing and Multimedia Consultant</description>
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		<link>http://www.2-chillies.com/?p=743</link>
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		<pubDate>Sun, 09 Dec 2012 19:57:58 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Latest Out: Life&#8217;s a Photo &#8211; Take It 32 Instagrammers Stars battle it out for their city, as the world&#8217;s most photogenic. Click here to view Liquid Pixels The new Galaxy Note II is out with a twist Watch video here]]></description>
			<content:encoded><![CDATA[<p>Latest Out:<br />
<strong>Life&#8217;s a Photo &#8211; Take It</strong><br />
32 Instagrammers Stars battle it out for their city, as the world&#8217;s most photogenic.<br />
<a href="http://samsungcamera.tumblr.com/">Click here to view</a></p>
<p><strong>Liquid Pixels</strong><br />
The new Galaxy Note II is out with a twist<br />
<a href="http://www.youtube.com/watch?v=JUS-hHhbzxA&#038;feature=player_embedded">Watch video here</a></p>
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		<title>Life&#8217;s a Photo &#8211; Take It</title>
		<link>http://www.2-chillies.com/?p=1371</link>
		<comments>http://www.2-chillies.com/?p=1371#comments</comments>
		<pubDate>Sun, 09 Dec 2012 19:55:07 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Campaigns]]></category>

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		<description><![CDATA[The Project/ 32 Instagram Stars compete to prove that their city is the most photogenic in the world using the Samsung Camera. Each week, a mission is set for photographers to challenge their creativity. The city with most shares wins. The #Lifesaphoto hashtag has so far been used over 500m times in social. The Role/ [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/ </strong>32 Instagram Stars compete to prove that their city is the most photogenic in the world using the Samsung Camera. Each week, a mission is set for photographers to challenge their creativity. The city with most shares wins.<br />
The #Lifesaphoto hashtag has so far been used over 500m times in social.</p>
<p><strong>The Role/ </strong>Creative direction, creative strategy and interaction design.</p>
<p><a href="http://samsungcamera.tumblr.com/">View site here</a></p>
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		<title>Liquid Pixels</title>
		<link>http://www.2-chillies.com/?p=1403</link>
		<comments>http://www.2-chillies.com/?p=1403#comments</comments>
		<pubDate>Sun, 09 Dec 2012 17:04:37 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Campaigns]]></category>

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		<description><![CDATA[The Project/ Samsung&#8217;s new device, the Galaxy Note II provided a unique opportunity to create something different. My friend Daniel Kupfer, a creative technology with a vision, creates magic with technology and bubbles The Role/ Co-creative direction with ECD as well as sourcing talent. Watch video here]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/ </strong>Samsung&#8217;s new device, the Galaxy Note II provided a unique opportunity to create something different.<br />
My friend Daniel Kupfer, a creative technology with a vision, creates magic with technology and bubbles</p>
<p><strong>The Role/ </strong>Co-creative direction with ECD as well as sourcing talent.</p>
<p><a href="http://www.youtube.com/watch?v=JUS-hHhbzxA&#038;feature=player_embedded">Watch video here</a></p>
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		<title>Your Next</title>
		<link>http://www.2-chillies.com/?p=1391</link>
		<comments>http://www.2-chillies.com/?p=1391#comments</comments>
		<pubDate>Mon, 09 Jul 2012 20:29:41 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.2-chillies.com/?p=1391</guid>
		<description><![CDATA[The Project/ With its intense activity on Facebook and other social platforms, Next needed a central hub for its audience to get all information at a glance. We created the perfect hub, unifying all the output from social and let visitors browse in style. The Role/ Creative direction and interactive experience Click her to visit]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/</strong> With its intense activity on Facebook and other social platforms, Next needed a central hub for its audience to get all information at a glance.<br />
We created the perfect hub, unifying all the output from social and let visitors browse in style.</p>
<p><strong>The Role/ </strong>Creative direction and interactive experience</p>
<p><a href="http://www.facebook.com/nextonline/app_341414315909927">Click her to visit</a></p>
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		<title>Next 30 Years</title>
		<link>http://www.2-chillies.com/?p=1382</link>
		<comments>http://www.2-chillies.com/?p=1382#comments</comments>
		<pubDate>Sat, 09 Jun 2012 20:15:52 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.2-chillies.com/?p=1382</guid>
		<description><![CDATA[The Project/ With over 1.1m Facebook fans, Next is a household name on the British High Street. To celebrate Next&#8217;s milestone, we devised an interactive social magazine highlighting the key points of its amazing history. The Role/ Creative direction and interactive experience Click here to visit]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/</strong> With over 1.1m Facebook fans, Next is a household name on the British High Street.<br />
To celebrate Next&#8217;s milestone, we devised an interactive social magazine highlighting the key points of its amazing history.</p>
<p><strong>The Role/ </strong>Creative direction and interactive experience</p>
<p><a href="http://www.facebook.com/nextonline/app_161247640673344">Click here to visit</a></p>
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		<title>RBS Live Challenge</title>
		<link>http://www.2-chillies.com/?p=1399</link>
		<comments>http://www.2-chillies.com/?p=1399#comments</comments>
		<pubDate>Fri, 09 Mar 2012 21:38:35 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.2-chillies.com/?p=1399</guid>
		<description><![CDATA[The Project/ Dual screening is the future. We created an innovative award-winning companion app for the RBS 6 Nations The Role/ Creative direction and Design direction Click here to watch demo]]></description>
			<content:encoded><![CDATA[<p>The Project/ Dual screening is the future.<br />
We created an innovative award-winning companion app for the RBS 6 Nations</p>
<p>The Role/ Creative direction and Design direction</p>
<p><a href="http://www.youtube.com/watch?v=QsBm5cTrBCo&#038;feature=player_embedded">Click here to watch demo</a></p>
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		<title>The Trainline &#124; Choo Choo Choo</title>
		<link>http://www.2-chillies.com/?p=1315</link>
		<comments>http://www.2-chillies.com/?p=1315#comments</comments>
		<pubDate>Tue, 03 May 2011 20:17:19 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.2-chillies.com/?p=1315</guid>
		<description><![CDATA[The Project/ A National campaign promoting the online train ticket service. Together with the TV ad, a high profile digital media campaign was launched, covering all major portals, with a reach of over 35m people &#8211; including a YouTube channel with a high interaction rate. The Role/ Digital creative direction, leading video shoot/ production and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/</strong> A National campaign promoting the online train ticket service. Together with the TV ad, a high profile digital media campaign was launched, covering all major portals, with a reach of over 35m people &#8211; including a YouTube channel with a high interaction rate.</p>
<p><strong>The Role/</strong> Digital creative direction, leading video shoot/ production and post, technical development as well as design execution across multiple channels.</p>
]]></content:encoded>
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		<title>TENA &#8211; Designed to disappear</title>
		<link>http://www.2-chillies.com/?p=1307</link>
		<comments>http://www.2-chillies.com/?p=1307#comments</comments>
		<pubDate>Sun, 01 May 2011 18:56:49 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.2-chillies.com/?p=1307</guid>
		<description><![CDATA[The Project/ European wide campaign for a new range of products from TENA. It involved a set of TV commercials as well as rich and display advertising runs. The Role/ Digital creative direction and concept through to delivery.]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/</strong> European wide campaign for a new range of products from TENA. It involved a set of TV commercials as well as rich and display advertising runs.</p>
<p><strong>The Role/</strong> Digital creative direction and concept through to delivery.</p>
]]></content:encoded>
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		<title>Vodafone &#124; Cheapside Store</title>
		<link>http://www.2-chillies.com/?p=739</link>
		<comments>http://www.2-chillies.com/?p=739#comments</comments>
		<pubDate>Fri, 27 Aug 2010 10:59:55 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Media]]></category>

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		<description><![CDATA[The Project/ How to communicate for busy business passers-by in a hectic street in the city of London the advantages of using selected Vodafone plans and devices? The challenge made by Vodafone for its Cheapside shop, London. The Role/ Creative direction and retail deployment consultant, working closely with brand owners and designers. These videos were award nominated [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/ </strong>How to communicate for busy business passers-by in a hectic street in the city of London the advantages of using selected Vodafone plans and devices? The challenge made by Vodafone for its Cheapside shop, London.</p>
<p><strong>The Role/ </strong>Creative direction and retail deployment consultant, working closely with brand owners and designers. These videos were award nominated for in-store comms.</p>
]]></content:encoded>
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		<title>Top Shop &#124; Boutique</title>
		<link>http://www.2-chillies.com/?p=661</link>
		<comments>http://www.2-chillies.com/?p=661#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:05:08 +0000</pubDate>
		<dc:creator>Chris De Abreu</dc:creator>
				<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.2-chillies.com/wordpress/?p=661</guid>
		<description><![CDATA[The Project/ Develop an interactive area for Top Shop visitors to get inspired. It was created to work as a lifestyle magazine with intuitive and easy to use navigation. The Role/ Creative and interaction director.]]></description>
			<content:encoded><![CDATA[<p><strong>The Project/</strong> Develop an interactive area for Top Shop visitors to get inspired. It was created to work as a lifestyle magazine with intuitive and easy to use navigation.</p>
<p><strong>The Role/ </strong> Creative and interaction director.</p>
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