The Project/ European wide campaign for a new range of products from TENA. It involved a set of TV commercials as well as rich and display advertising runs.
The Role/ Digital creative direction and concept through to delivery.
The Projects/ During the time working on this client there has been a prolific series of creative output for display and rich media advertising. Here are a few:
Winter Foods – A set of display ads that delivered different executions according to weather and temperature with live feeds. Showcased in Google’s global ads brochure 2009.
View demo ‘Rain’
Best Chance Monopoly – Every year this very popular game return to UK restaurants with even better odds!
Interact with ad
Festive Menu - Promoting the unique menu for the Festive season, a clever pantomime set was craftily designed and built by two amazing designers.
Watch ad demo
The Role/ Creative, interactive and technical direction, working with media owners and ad serving 3rd parties.
The Project/ Every quarter, Standard Life Bank releases a series of products/ plans to help its existing and prospective clients get more out of their investments. How to convey this in an ad? Through a visually dynamic use of origami, we were able to show visually how it could become life-style. The executions had boats, planes and other luxuries.
The Role/ Creative and interaction direction.
The Project/ To promote Mc Donald’s Cinema 2 for 1 ticket campaign, a set of two stylised videos were created for rich media formats. Filmed at Cinema on the Green in Angel, north London, this is the second execution in the style of the classic ‘Nosferatu’. Working closely with Yahoo! and Google, the series of ads were uniquely produced and represented a first ever delivery through the platforms.
The Role/ Experience and production direction.
The Project/ To promote Mc Donald’s Cinema 2 for 1 ticket campaign, a set of two stylised videos were created for rich media formats. Filmed at Cinema on the Green in Angel, north London, this is the first following Sergio Leone’s well known spaghetti western feel. Working closely with Yahoo! and Google, the series of ads were uniquely produced and represented a first ever delivery through the platforms.
The Role/ Experience and production direction.
The Project/ Oxfam re-branded in an effort to raise awareness to its causes and capture people’s imagination with a new look and feel and style approach. In this campaign, animation was used to show how people can make a difference against poverty when acting together.
The Role/ Creative, experience and production direction as well as devising a bespoke media format across MSN portals and Microsoft Advertising technologies.
The Project/ Following the culture of trailers, this was cast, scripted and filmed from scratch for this extremely sticky Mc Donald’s campaign. It was created to run specifically on Yahoo!’s homepage and was the first ad ever not to use a ‘click to engage’ format in UK.
The Role/ Experience and production direction, ensuring design and creative integrity across a range of technologies and formats.
The Project/ Three executions covering key issues high-lighting people’s plight were devised: Lack of food, Shelter and clean water. These were run across a number of leading lead publishers. Filmed and photographed at a warehouse in East London, it captured the mood and intent of the campaign.
The Role/ Experience and technical direction as well as innovating in methods of delivery.
The Project/ Award winning advertising campaign for British Heart Foundation, warning kids of the dangers of junk food – Starring Sick Rick. A series of three Rich Media ads were created as well as supporting display ads, which lead to a campaign website with more quirky videos.
The Role/ Experience and production direction, rich media consultant working with media department.
Watch demo ad ‘Hot Dog Slug’
Watch demo ad ‘Crisps’
Watch Sick Rick ident ‘Baloon’
Watch Sick Rick ident ‘Burp’
